Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

X, formerly known as Twitter, may have missed out on billions of dollars in potential advertising revenue since its takeover by Elon Musk in 2022, new analysis shows. According to WARC Media data, ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth.

Novartis' Entresto is a drug approved for the treatment of heart failure with reduced ejection fraction. Entresto has the potential to gradually reverse the damage to the heart's structure and ...

For marketers, attention is becoming an increasingly important component of marketing effectiveness, with real-world applications that weren’t as easily actionable even several years ago. Within that, ...

Campaigns that prioritise contextually relevant advertising to engage audiences are proving their value and, with two in three people in the UK claiming they are sports fans, the opportunity to engage ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

This is the story of how Tourism Ireland (Tl) partnered with silver-screen colossi HBO and Paramount and ourvery own Channel 4 to drive hundreds of thousands of visitors to Northern Ireland (Nl), ...

LEGO, the Danish toy manufacturer, has revamped its marketing mix modeling (MMM) approach in its ongoing effort to more thoroughly measure long-term brand impact. LEGO has developed a new measurement ...

This is the story of how Tourism Ireland (TI) partnered with silver-screen colossi HBO, Paramount and Channel 4 to drive hundreds and thousands of visitors to Northern Ireland (NI), boosting regional ...

In this new era, risk lies not in making changes but in clinging to outdated methods, particularly when it comes to market research within the B2B sector. In today’s business landscape, B2B marketing ...

Having successfully updated our long-term brand strategy in 2021, Dove had found a winning formula that was pushing the brand to new heights, while delivering record growth. In Reverse Selfie and ...