The Samba may be Adidas’s sneaker a la mode but it’s actually not the brand’s best-selling shoe. That honor famously falls to ...

Adidas has been a strong supporter of sports and has created multiple global programs and initiatives to make sports more ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

Official Real Madrid channel. All the Real Madrid information with news, players, ticket sales, member services and club ...

Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a ...

Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.

Practically every retailer is pushing its Black Friday deals right now. Normally, I'd recommend people wait till Thanksgiving ...

The sports industry is growing faster than the fashion industry. Discover the most important learnings from the study "The ...

From making shoes to powerlifting, as we mark International Student Day this Sunday, Indian Footwear Design student Arjya ...