Adidas has been a strong supporter of sports and has created multiple global programs and initiatives to make sports more ...

The sports industry is growing faster than the fashion industry. Discover the most important learnings from the study "The ...

The Samba may be Adidas’s sneaker a la mode but it’s actually not the brand’s best-selling shoe. That honor famously falls to ...

Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.

Practically every retailer is pushing its Black Friday deals right now. Normally, I'd recommend people wait till Thanksgiving ...

From making shoes to powerlifting, as we mark International Student Day this Sunday, Indian Footwear Design student Arjya ...

Kansas City Chiefs defensive tackle Chris Jones talks about the challenges of competing against Josh Allen and the Buffalo ...

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.