The deal is part of an ambitious expansion plan developed when Apiary Capital acquired a majority stake in MediaSense in 2021 ...

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TikTok continues to prioritize its in-app livestream shopping initiatives this upcoming season with in-app celebrity-led shopping experiences, exclusive sales and discounts from major brands.

A new chief marketer will preside over the number two soda brand nationally, as well as the rest of Keurig Dr Pepper’s U.S.

Meta is beginning to test its VR tools with select universities, attempting to gain helpful feedback on whether education will be a successful use case when developing and promoting applications for ...

After what the chain’s Chairman of the Board Scott Maw describes as a “thorough and rigorous external search process,” Chipotle Mexican Grill announced yesterday it has appointed Scott Boatwright as ...

Sports docuseries such as ESPN’s “The Last Dance” that followed a season with basketball superstar Michael Jordan and the Chicago Bulls help to bring new fans to sports, according to a survey by ...

Netflix says its global ad-supported platform in 12 countries has reached 70 million monthly active users. Currently, Netflix sees 50% of its new subscribers in those markets signing on to the new ...

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Publishers are lining up against X, the former Twitter, at least in Europe. The Guardian announced to its readers that it will no longer post official Guardian editorial on X.

Virgin Hotels uses colorful spots to highlight its year-round options. Joan Studios, part of Joan Creative, the brand's AOR, has created collage-style ads to remind consumers the holiday season ...

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