Publishers are lining up against X, the former Twitter, at least in Europe. The Guardian announced to its readers that it will no longer post official Guardian editorial on X.

Trump went on a total of 14 podcasts - 16 hours of interviews resulting in 124 million views on YouTube. Harris had 5 podcasts for a total of 3 hours, and 4 million views. Netflix Ad Option Has ...

McDonald's/Mets collab is a great case study of campaign that rises up authentically and unites us, regardless of the politics of the moment. Read the whole story ...

Click-through rate is unfortunately as close to a common denominator metric as the industry has provided, but maybe it's time for that to change.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

TikTok continues to prioritize its in-app livestream shopping initiatives this upcoming season with in-app celebrity-led shopping experiences, exclusive sales and discounts from major brands.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Sports docuseries such as ESPN’s “The Last Dance” that followed a season with basketball superstar Michael Jordan and the Chicago Bulls help to bring new fans to sports, according to a survey by ...

The deal is part of an ambitious expansion plan developed when Apiary Capital acquired a majority stake in MediaSense in 2021 ...

Meta is beginning to test its VR tools with select universities, attempting to gain helpful feedback on whether education will be a successful use case when developing and promoting applications for ...